CHALFONT, Pa.--(BUSINESS WIRE)--AWeber, a global provider of email marketing and automation software, is proud to announce the addition of click automations to their email automation platform. This new release lets small business owners and entrepreneurs segment their audience and send more relevant emails to their email subscribers based on the links they click.
By segmenting subscribers and triggering automated emails based on the links subscribers click, small business owners and entrepreneurs can deliver content based on an individual subscriber’s behavior, interests, and preferences, which can then drive an increase in sales and revenue.
Consumers' inboxes are noisy and cluttered. According to The Radicati Group, the total number of emails sent and received per day could reach over 246 billion by the end of 2019. It's more important than ever for marketers to send segmented and targeted messages to reach their audience.
"Since 1998, our mission at AWeber has been simple: connect people in remarkable ways using the world's easiest-to-use email platform," said Tom Kulzer, AWeber's founder and CEO. "Email continues to be a strong driver of revenue and business growth for small businesses. As technology evolves, the attention of email subscribers becomes even more limited. We believe that using click automations to send the most relevant and targeted emails will enable our users to deliver more value and build stronger relationships with their prospects and customers."
Leveraging email automation using AWeber's click automations will also save users time, allowing them to invest in other aspects of their business. Small business owners can automate their marketing funnel, enabling them to send lead-nurturing follow-up emails to prospective customers on a schedule of their choosing.
Sending the right email at the right time
The introduction of click automations in AWeber's email automation platform now empowers small businesses and entrepreneurs to do the following:
- Create robust and sophisticated email marketing funnels
- Easily segment email subscribers based on the links they click
- Seamlessly trigger targeted automated email campaigns
- Incorporate branching logic into their automated email sequences
"Customers who have different products or services can now determine their audience's interests based on the links they click," said Clifton Thomas, lead Product Manager for the feature's development. "Using this feature, click engagement can automatically send targeted content to inform and delight subscribers, while promoting the perfect products that are more likely to yield a sale for our customers."
Setting up automated emails and click automations is easily accomplished using AWeber's drag-and-drop automation builder, Campaigns. Users can also choose from over 700 mobile-responsive HTML email templates to craft the perfect messages.
Click automations and email automation are both included for all users at no additional cost. Pricing for up to 500 subscribers and sending unlimited emails starts at $19/month and includes access to our award-winning live customer solutions team 7 days a week.
New users can take advantage of a free trial to explore the power of AWeber and click automations. Learn more at www.aweber.com.
AWeber, headquartered in Chalfont, PA., helps 100,000 businesses, entrepreneurs and bloggers increase sales and profits through its software suite of web-based email marketing tools and educational online courses. AWeber works with over 200 partnered software solutions, allowing AWeber to seamlessly integrate with the apps and services users already leverage. AWeber's signature customer service team has garnered multiple awards, including a Gold Stevie® Award in the 2016 Stevie Awards for Sales and Customer Service.