Level Agency, an Inc. 500 Digital Advertising Agency headquartered in Pittsburgh, Pennsylvania has hired Mike Iannelli, a seasoned digital marketing executive, as Senior Vice President of Strategy & Operations. Iannelli will lead client and agency strategy while driving the evolution of agency operations and services.

This hire signifies Level's ongoing transformation and portfolio diversification with a focus on productizing its offerings for both current client engagements and future client acquisition.

"B2B customer generation in the 21st century requires tactical innovation in digital marketing on a scientific level. We are beyond excited to have Mike Iannelli bring years of client-side and agency direct-response and brand marketing success to our elite team," CEO Thomas Donohoe said.

An accomplished digital marketing executive, Iannelli spent the past 10 years in high-profile leadership positions at GSI Commerce (eBay) and EDMC. He was the President of a nationally recognized full-service digital agency in North Carolina. Iannelli's vast ecommerce and retail experience will drive diversification in Level's service and product offerings.

"Iannelli is one of those rare executives who is not only a visionary who will continue to distinguish Level in the busy digital landscape, but also brings the tactical expertise to get the most out of his team," President Patrick Patterson said.

Adding proven senior leadership to Level's data-driven team of tactical experts strategically positions one of the fastest-growing agencies in the region to cross-pollinate its technology on the lead generation and advertising sides.

When asked about joining Level, Iannelli said, "Level Agency is on a serious trajectory to become a leading go-to digital agency for brands wanting direct, candid, and best practice knowhow with results that deliver exceptional ROI. I am excited to be back in the agency space and looking forward to this chapter in my life."

Level.Agency

Level Agency is a Pittsburgh, PA-based full-service digital marketing agency specializing in strategic customer generation for B2B and high-value B2C verticals. Founded in 2010 on the ethos of providing ROI-positive direct-response digital advertising, Level develops data-driven creative concepts that convert by reaching the right audience with the right message at the right time. To better serve west coast clients, the agency expanded to Scottsdale, AZ in 2016, empowering Level to become the premier national agency for data-driven digital and direct-response marketing.