Sungard Availability Services Appoints Kathy Schneider as Chief Marketing Officer

9/6/17

Kathy Schneider

Sungard Availability Services (Sungard AS), a leading provider of information availability through managed IT, cloud and recovery services, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Andrew A. Stern, Sungard AS' Chief Executive Officer.

Schneider will have global responsibility for Sungard AS' marketing, market strategy and corporate communications. In this role, she will drive the company's global go-to-market approach and brand strategy to further strengthen Sungard AS' market relevance and recognition, and to accelerate revenue growth. Schneider will also represent the voice of the customer, ensuring customer experience is integral to all Sungard AS' business decisions. As such, she will assume leadership responsibility for Sungard AS' European and North American Customer Advisory Boards (CABs).

"We are delighted to welcome Kathy to the Sungard AS leadership team as our CMO," said Andrew Stern. "Kathy has extensive experience developing global marketing strategies that have helped to achieve growth for both established and emerging IT businesses. As a proven marketing leader, Kathy will help Sungard AS elevate our brand, ensure that we are developing solutions aligned with customers' evolving needs, and generate increased demand to drive growth."

Schneider joins Sungard AS after more than two decades of technology and business-to-business marketing experience at country, regional and global levels in both pre-IPO and Fortune 500 companies. Her most recent role was at Level 3 Communications, where she served as Senior Vice President, Product and Marketing, EMEA. Prior to Level 3, she led global Marketing and Communications at Criteo, a leader in digital marketing and big data. Schneider also spent 14 years at Dell Inc. where she held a variety of marketing leadership roles in the U.S. and EMEA.

"For more than 35 years, Sungard AS has been reputed as the market leader for delivering recovery solutions that keep enterprises and organizations 'always on' and able to meet their business objective," said Kathy Schneider. "Over the last several years, the company has transformed its solutions portfolio to offer fully resilient production and recovery services. I am thrilled to join Sungard AS at such a pivotal time as it continues to evolve its solutions portfolio and help customers across their entire IT deployment."

About Sungard Availability ServicesSungard Availability Services ("Sungard AS") is a leading provider of critical production and recovery services to global enterprise companies. Sungard AS partners with customers across the globe to understand their business needs and provide production and recovery services tailored to help them achieve their desired business outcomes. Leveraging more than 35 years of experience, Sungard AS designs, builds and runs critical IT services that help customers manage complex IT, adapt quickly and build resiliency and availability. Visit Sungard Availability Services at http://www.sungardas.com/en/ or call 1-800-468-7483. Connect with us on Twitter, LinkedIn and Facebook.

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