HERSHEY, Pa., Aug. 25, 2017 (GLOBE NEWSWIRE) -- The Hershey Company (HSY) announces an evolution to its U.S. creative agency roster. As of January 2018, Hershey will consolidate creative campaign work for a number of its iconic brands with its existing roster agencies, Anomaly and CP+B.
“Hershey is committed to becoming an innovative snacking powerhouse and growing our brands through insight-driven, consumer-centric marketing,” said Ronalee Zarate-Bayani, Head of Integrated Marketing and Digital Advancement, The Hershey Company. “The decision to evolve our agency roster is never easy. Arnold has been a valued partner for over a decade and has played an important role in building our brands and growing our business. We thank Arnold for their work, passion, dedication and partnership over the years.”
“We are excited to continue our journey in developing great integrated marketing with the teams at Anomaly and CP+B,” added Zarate-Bayani. “Amidst an ever-changing landscape and shifts in consumer expectations, this evolution will enable Hershey to excel with engaging, brand building creative campaigns and evolve our modern marketing capabilities with best-in-class practices.”
Arnold will continue to work on Hershey’s brands through the end of 2017.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.