Highmark Health today announced that Cindy Donohoe has been appointed Executive Vice President and Chief Marketing Officer for Highmark Health, a newly created position that will oversee marketing across the entire organization, including the Highmark Health Plan and Allegheny Health Network.

"When Cindy joined the Highmark Health Plan in 2015, she ushered in a new paradigm that transformed the organization's marketing function," commented David Holmberg, President and Chief Executive Officer of Highmark Health. "Through her willingness to drive change by continuously challenging herself and her colleagues to be bold for the good of the people we serve, I expect that the marketing organization will continue to grow as a strategic and value-added partner."

Cindy Donohoe has more than 14 years leading marketing functions grounded in business strategy, shaped by customer insights, and characterized by agility and transparency. As a result, in early 2016, she assumed responsibility for the entire Highmark Health marketing function and built a seasoned team focused on what quality and value really mean to members and patients, helping Highmark Health deliver on its vision of a better health care experience.

An important outcome of this important work is Highmark Health's highly successful #LivingProof campaign. Through conception to execution, Ms. Donohoe and her team worked with colleagues across the enterprise to bring to life AHN patients' and Highmark members' stories, and display the groundbreaking work of transforming health care.

Previously, Ms. Donohoe served as senior vice president of growth and customer experience at Physicians Immediate Care, a top-10 urgent care provider backed by Anthem, where she helped expand the clinic base by 40 percent in one year. As a divisional vice president for Walgreens, Ms. Donohoe led marketing for the company's $47 billion pharmacy and healthcare division, and doubled pharmacy sales driven by marketing with campaigns that won global awards and achieved the company's highest branded recognition. Ms. Donohoe was also chief marketing officer for UnitedHealth Group's $20 billion federal programs serving Americans age 50+, where she helped achieve the highest national market share for Medicare Part D. She launched consumer-driven healthcare at Great-West Healthcare (now CIGNA). At Netscape and AOL, Ms. Donohoe led product management for some of the world's first enterprise e-commerce products.

Since relocating to Pittsburgh in 2015, Ms. Donohoe has become active in the local community, joining the Board of Directors of Riverlife and the Women's Center & Shelter of Greater Pittsburgh.

About Highmark Health

Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people nationwide and serves nearly 50 million Americans in all 50 states, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, Davis Vision and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms. To learn more, please visit www.highmarkhealth.org.