Coventry announced today that Reid Buerger is Chief Executive Officer of the leader and creator of the life settlement industry.

His father, Coventry co-founder Alan Buerger, is Executive Chairman and his mother, co-founder Constance Buerger, will continue in her role as President.

"It has always been our priority to ensure stable, long term leadership for the company and these appointments achieve that goal," said Alan Buerger. "In his twenty years in the industry, Reid has become an accomplished executive whose knowledge of life insurance, the life settlement marketplace and our direct to consumer initiative is unsurpassed."

"I am very excited to take on this leadership role at Coventry and thrilled to continue the legacy that my parents have created," said Reid Buerger. "Together, we, along with our talented team, will strive to take the company to new levels of growth and opportunity."

About Coventry

For more than 35 years, Coventry has been redefining insurance. By uniquely bridging insurance and capital markets, Coventry created the secondary market for life insurance and pioneered the resulting life settlement industry. Coventry's efforts have delivered more than $4 billion to policyowners and opened a wealth of opportunities for consumers, financial professionals, and institutional investors alike.

Today, Coventry continues to drive the industry forward. Coventry's deep experience combined with a fierce commitment to consumer rights makes Coventry the clear market leader, a position we use to continually raise industry standards and expand consumer choice. www.coventry.com